The Amy Porterfield Show

This One Strategy Helps You Sell Without Feeling Salesy with Colin Boyd

119 snips
May 27, 2025
Colin Boyd, an international speaker and business mentor, shares his insights on selling effectively without feeling salesy. He emphasizes the power of storytelling, encouraging listeners to craft 'conversion stories' that resonate with their audience. Colin warns against overwhelming presentations and stresses that selling should be seen as a service. He also addresses imposter syndrome and offers strategies for building confidence on stage. Tune in for practical tools to transform your speaking engagements into client-converting opportunities!
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ANECDOTE

Amy's Private Jet Imposter Syndrome

  • Amy Porterfield shares a personal imposter syndrome story about falling down stairs on a private jet.
  • The embarrassment made her feel unworthy of being in the elite group, impacting her confidence for days.
ADVICE

Reframe Selling as Service

  • Shift your view of selling as a way to serve and transform your audience.
  • Selling responsibly is about helping the right people experience meaningful change, not convincing everyone.
ADVICE

The Selling Trifecta

  • Success in selling from stage depends on three things: message, offer, and audience.
  • You must ensure alignment among all three to create a thriving sales mechanism.
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