The podcast dives into the challenges of lead generation for contractors in 2025, highlighting unpredictable weather and rising digital costs. It promotes consistency in marketing while answering crucial questions: Why you? Why now? How can I afford you? The discussion also covers the Zero Moment of Truth, stressing the significance of consumer research. Plus, it explores SEO changes influenced by AI and provides strategies for maintaining market share during tough times, ensuring businesses are well-prepared for 2026.
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insights INSIGHT
2025 Is A Different Market Environment
2025 created a perfect storm: post‑pandemic demand pullback, weather swings, and shifting digital media.
If you run the same playbook from five years ago, you will feel the pain this year.
volunteer_activism ADVICE
Own The Zero Moment Of Truth
Prepare for the Zero Moment Of Truth by building your digital presence so prospects find you when they research.
Capture intent with clear offers and messaging before they call.
volunteer_activism ADVICE
Protect Market Share Over Short‑Term Revenue
Avoid cutting brand consistently just to chase short‑term revenue dips and risk losing market share.
Stay consistent with marketing to keep market share so you rise faster when demand returns.
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In this episode of Owned and Operated, John Wilson sits down with Tony from Wanamaker to break down one of the biggest challenges contractors are facing in 2025: leads are tougher for everyone.
John and Tony dig into why this year has been so unusual for home service businesses, from cooler summers and unpredictable weather to rising digital costs and shifting media consumption. They unpack how operators can protect market share in a down year, why consistency beats quick creative changes, and the three questions every ad should answer: Why you? Why now? How can I afford you?
Tony shares practical insights on cost-shifting budgets, leveraging the Zero Moment of Truth, and keeping brand messaging dialed in—even when the industry feels shaky. From media buying advantages in non-political years to the impact of ChatGPT, SEO, and the decline of cookies, this conversation is packed with actionable pro tips to help contractors navigate 2025 and set up strong for 2026.
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💼 Extra Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you?
John Wilson, CEO of Wilson Companies Jack Carr, CEO of Rapid HVAC 📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast