S2E15: Pippa Boothman ＜＞Smart balls revolutionising sport and exercise for kids and teens.

Dec 13, 2023

37:29

We're onto the penultimate Health Points episode for Series 2, and we have a cracking episode. Joining us is Pippa Boothman, CEO at Playfinity.

https://playfinity.com/

Pippa has a background studying sociology and criminology and previous roles in marketing and commercials before joining Playfinity.

In this episode, we explore:

Rather than focusing on the 2% of kids and adolescents who follow the competitive track for sports, instead focusing on the 98% of kids and adolescents whose main focus for sport, is fun.
Using technology, not to create new sports, but to measure sports actions, adding new game mechanics to existing exercises and sports
From kids jumping one million times with Plyfinity, to games which are powered by the number of ball kicks, highlighting the importance of new engaging ways to motivate kids to be active, for them, and their healthy future.