The Art of Online Business

Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen

Feb 12, 2025
Guest
Claire VanBemmelen
Guest
Krissy Chin
Krissy Chin and Claire VanBemmelen, both Kajabi experts and website builders, share smart strategies for effective online business design. They emphasize strategy over aesthetics, highlighting the need to focus on customer needs instead of personal achievements. The duo discusses pitfalls to avoid in website design and introduces their innovative 'One Page Website in a Day' service, which simplifies the web development process. They stress the balance between compelling visuals and clear messaging to truly convert visitors into customers.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Focus Website on Visitors

  • Avoid making your website all about yourself; focus instead on your ideal customer's needs.
  • Keep your design simple with adequate visual breaks to prevent overwhelming visitors with clutter.
ADVICE

Design to Guide Visitors

  • Use clear, visible buttons and directional cues to guide visitors on what to do next.
  • Use design tools like parallax backgrounds or subtle animations sparingly to help visitors pause and focus.
INSIGHT

Copy Matters More Than Design

  • Great copy drives conversion even more than beautiful design.
  • Clear messaging is crucial because visitors won't act if they are confused about what you offer.
Get the Snipd Podcast app to discover more snips from this episode
Get the app