Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now.

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People aren’t just looking for educational content anymore; they’re looking for emotional connections that make them feel something in the moment. Whether it’s overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It’s time to adapt to these shifts and create content that resonates on a deeper, emotional level.

Episode Highlights

What is Dopamine? [0:02:26]
Do Dopamine Dressing — But Make It Content [0:03:40]
Not Everyone Needs To Be Your Ideal Client [0:05:40]
Your Life Doesn’t Need To Be Interesting (Or Perfect) [0:06:39]
Decide Who Should Consume Your Content [0:12:48]
Build Your Dopamine Content Closet [0:14:23]

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