#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success

10 snips

May 12, 2022

Annie Chang, co-founder of Olea & Fig, inspires with her journey from corporate to empowering women solopreneurs. She discusses generating $200K in two years with innovative digital courses and the importance of audience feedback in shaping business strategies. Annie shares her successful transition from live launches to evergreen models, plus her experience taking an eight-month maternity leave! With tips on work-life balance and creating flexible business structures, she offers valuable insights for aspiring entrepreneurs.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

Corporate to Online Success

Annie Chang and her sister, Terrie, transitioned from corporate careers to online entrepreneurship.
In 2021, they generated nearly $320,000 in online revenue, primarily from courses and memberships.

ADVICE

Tailor Offers to Audience

Offer different program structures to cater to diverse audience preferences.
Some audiences prefer all-inclusive support, while others prefer bite-sized, tactical modules.

INSIGHT

Live vs. Evergreen Costs

Evergreen courses require ongoing ad spend, increasing costs compared to live launches.
Live launches generate higher conversions due to momentum, bonuses, and accountability.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

The co-founder of Olea & Fig shares how she generated $200K in digital course revenue in less than 2 years

There is, quite literally, nothing that brings me greater joy than to see my students become incredibly successful. It’s what drives me to keep creating, teaching, and pushing myself to be the best version of myself that I can be.

And that’s why I’m so excited to share this student success story with you. In this episode I’m chatting with one of my students, Annie Chang of Olea and Fig -- an online business that helps women solopreneurs become the “go-to” in their markets by attracting the right customers online.

Annie and her business partner and sister, Terrie, used what they learned in Digital Course Academy to create a thriving online business that works for them. Not only did they generate $200,000 in revenue from their digital course after only two years of being in business, but Annie was even able to take an eight-month maternity leave.

Yes, friend -- you read that correctly. Eight months. If that’s not the definition of a flexible (and ideal) work environment, then I don’t know what is.

The thing is, they set up their business in a way that all comes back to listening to their audience. And if you’ve been tuning in to this podcast for a while, you know that tapping into your audience’s wants and needs is crucial to having a successful online business.

In this episode, Annie shares:

How they launched their core program with two completely different offers
When they knew it was time to add a membership program to their business
Their most successful strategy for selling during live launches
How to run an automated challenge and keep the engagement up
Ways to serve two audiences with the same program

This was a super fun and informative conversation, and it’s my hope that Annie and Terrie’s story will give you a little peek at what’s possible.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!