440: Leading in Uncertain Times

Every ten episodes, Drew Neisser turns the mic on himself to tackle the biggest challenges facing B2B CMOs. This time, it’s all about navigating uncertainty.

From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do?

Key Takeaways: 

• Go Micro: Control the controllables—starting with yourself. Build personal resilience and create a strong microculture within your team. 

• Lead with Empathy: Uncertainty breeds anxiety. CMOs don’t need all the answers, but they do need to listen, reassure, and check in with employees, customers, and partners. 

• Protect the Brand: The political landscape is shifting fast. Word choices on your website could impact contracts and reputation. CMOs need to guide these conversations at the C-suite level. 

• Build a Marketing Engine That’s an Asset: In a downturn, marketing is often the first to be cut—but not if it’s seen as a growth driver that increases company valuation. 

🎧 Listen now and keep your renegade thinking caps on—and strong!  

For more, read: “The Political Tightrope: A CMO’s Guide to Navigating DEI & ESG in Polarized Times” 

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/