Round Table China Is trying the new buying?
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Jan 30, 2026 They explore a growing trial economy where try-before-you-buy and sample culture turn stores into showrooms. Different formats like in-store tastings, try-at-home policies, and platform integrations get compared. The discussion covers costs, fraud risks, return abuse, and how clearer standards and trust could fix trial pitfalls.
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Trials Sell Experience And Trust
- The trial economy reframes purchases as low-risk experiences rather than blind bets.
- Trying sells feelings and trust as much as it sells product utility.
Tea Samples Turn Tourists Into Buyers
- Steve described a hutong tea shop that handed out samples and led him to buy tea he hadn't planned to purchase.
- The free tasting directly turned casual passersby into paying customers.
Use Short, No-Upfront Trials To Boost Sales
- Reduce friction by letting customers try items before committing to payment to boost conversion.
- Use defined trial windows (e.g., seven days) so customers test products risk-free then pay only if they keep them.