Scott Simmons: Effective Business Development for Lawyers

In this episode, Steve Fretzin and Scott Simmons discuss:

• Selling and following up without upsetting people.
• Getting out of the race to the bottom and reframing old ways of thinking.
• Dueling banjos of business development.
• The power of “how can I help?” and becoming more than just the lawyer.

Key Takeaways:

• What you’re really competing against is lawyer apathy, not other lawyers.
• You care more when they are your clients than you do when they are handed to you. There is a huge amount of fun in winning the work.
• Just start with 30 minutes. If you keep repeating that is going to be huge compared to doing nothing.
• Be nosy. If it is something or someone that interests you, keep asking questions. People love to talk about themselves and their business.
• You cannot serve everybody. When you narrow it down, your messaging becomes clear.

"AI is just going to keep getting better and better and better. And this idea that lawyers continue to be document drafters and researchers if we carry on down that road, that kind of apathy, that will be the end of the profession. Reframing who we are and how we do things, that's absolutely vital." —  Scott Simmons

Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References: 

• Rob Hanna: https://www.linkedin.com/in/roberthanna
• Eat Their Lunch by Anthony Iannarino: https://www.amazon.com/Eat-Their-Lunch-Customers-Competition/dp/0525537627

About Scott Simmons: Scott is a toolbox for turning lawyers into rainmakers. 

After a successful career in law where he faced similar situations to the lawyers of today, he discovered a love of coaching and training that has seen him coaching young lawyers on how to build their own careers, and more senior executives to become rainmakers. 

He offers bespoke training and coaching to legal professionals at all stages of their career and has developed The BD Breakthrough Blueprint™, a digital education course aimed at helping lawyers take their first steps towards becoming 21st-century trusted advisors. 

Scott is a husband and father and an avid movie lover, so do not be surprised when he includes a BD analogy relating to ‘Jaws’ or ‘When Harry Met Sally’ into any training or coaching session. 

To get your copy of The BD Breakthrough Blueprint™, head to legalbalanceinstitute.thinkific.com.. 

Connect with Scott Simmons:  

Website: https://legalbalance.co.uk/

Book: https://legalbalanceinstitute.thinkific.com/

YouTube: https://www.youtube.com/@legalbalance  

LinkedIn: https://www.linkedin.com/in/scottsimmonsbdm/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.