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The Speed of Culture Podcast
Redefining Value: The Strategic Vision Behind Verizon’s Total Wireless with CMO Cheryl Gresham and CRO David Kim
Jul 11, 2024
32:41
In this episode of The Speed of Culture, Matt Britton interviews Cheryl Gresham, CMO, and David Kim, CRO at Verizon Value. They explore the innovative strategies behind Verizon Value's rebranding to Total Wireless, the company’s commitment to providing affordable, high-quality wireless services, and its plans to maintain a competitive edge.
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