Get ready to unlock the secrets of scaling your content website as we sit down with James De Lacey.

James is a seasoned strength and conditioning coach with a background in professional and international rugby. He now owns two successful online businesses, content sites monetized through ads, affiliates, and digital products/memberships. In addition to his entrepreneurial ventures, James hosts digital marketing podcasts, offering valuable insights to help others scale their online businesses and increase income. His dual expertise in sports and digital entrepreneurship positions him as a notable figure in both realms.

Jaryd and James dive into several interesting topics, including James' experience in buying a business, his strategies for growing his sites, and things he tried that didn’t work.

They also discussed how he pivoted away from just ads and affiliates, split revenues, and email marketing.

Lastly, James shares how to take a content site and turn it into a real business that people love and pay good money for!

If owning and running a content site is what you dreamed of, tune in to this episode and explore the opportunities that you can have.

Episode Highlights

06:15 Pivoting from content services to SEO

12:17 Why buy an established website instead of building one from scratch

20:16 Building authority and overcoming personal brand dependency in business growth

31:01 The impact of 'The One Thing' in transforming business strategies 

43:53 Where can you find James?  

Key Takeaways

➥ Jaryd emphasizes that the real value lies not just in the business itself but in becoming the person required to own such an asset. He recommends investing in oneself for infinite returns.

➥ In acquiring a site, James highlights the importance of understanding the existing link profile, traffic trends, and the brand's public image. Having experience scaling a site from scratch, James was able to assess the potential improvements and opportunities before he acquired a site.

➥ James notes that relying solely on Google traffic is no longer sufficient and stresses the importance of being omnipresent across multiple platforms.

About The Guest

James De Lacey is a professional strength & conditioning coach, having worked in professional and international rugby and rugby league. Now own and run 2 online businesses that are content sites monetized through display ads, affiliates, and digital products or memberships.

He also hosts multiple digital marketing podcasts, helping people scale their online businesses and make more income online.

Connect with James De Lacey

➥ https://jamesdelacey.com/

➥ https://twitter.com/mrjamesdelacey

➥ https://www.instagram.com/jdelacey90/

Resource Links

➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

➥ Link Whisper (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

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Episode 350 - Pollyanna McIntosh