Creator Science #242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]
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May 27, 2025 
Mark Manson, entrepreneur and bestselling author of 'The Subtle Art of Not Giving a F*ck,' shares insights on YouTube success gained by amassing 2.6 million subscribers in just two years. He discusses the common pitfalls creators face in monetization and how many are ill-equipped for business. Manson emphasizes the importance of quality over views, the complexities of sponsorships, and advocates for turning channels into sustainable businesses. He also highlights the evolving dynamics of originality and innovative content in the digital landscape.
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YouTubers' Business Knowledge Gap
- Many young YouTubers lack business sense, not knowing basic financial and management practices.
- Mark shared an example of a 10 million subscriber creator confused about taxes, highlighting the gap.
Diversify and Prioritize Quality Views
- YouTube monetization alone is weak; diversify across platforms like newsletters and podcasts.
- Build long-term audience trust by focusing on quality views and offering valuable solutions.
Find Content-Audience Fit Early
- Creators must treat their channel like a startup, iterating until they find content-audience fit.
- Once found, focus on brand, message, and long-term channel identity.
