Craig welcomes Mike Buckbee, a serial entrepreneur and founder of Knowatoa, who dives into the evolving landscape of AI and its impact on brand visibility. They discuss innovative strategies for creating brand-specific content that captures attention in an AI-driven world. Mike highlights the significance of personalized AI search results and the relevance of platforms like YouTube, LinkedIn, and Reddit for content distribution. The duo also explores the importance of adapting SEO strategies to align with shifts in user behavior and the challenges of AI-generated content.
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question_answer ANECDOTE
Discovering Brands in ChatGPT
Mike Buckbee started by testing how ChatGPT recognized different SaaS company names about a year ago as a joke.
They realized customers were actually discovering companies through ChatGPT, revealing a new search behavior shift.
insights INSIGHT
AI Excels at Research Queries
Most Google queries are navigational, not research-based searches.
AI tools excel at addressing research queries by providing problem-solving recommendations.
insights INSIGHT
From Generic to Branded Content
HubSpot shifted from ranking generic topics to producing highly branded, unique content.
AI challenges traditional SEO by providing instant answers that blogs can't outcompete.
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This week on Rogue Startups, Craig chats with Mike Buckbee from Knowatoa about how AI is changing the game for brands. With tools like ChatGPT taking over the way we search and discover businesses, Mike breaks down what you need to do to get your brand noticed in the AI world. From content strategies to getting your site in front of the right eyes, this episode’s got the lowdown on how to stay ahead in an AI-driven world.
Michael is a serial entrepreneur and software developer who has founded multiple successful startups in the cybersecurity space. With over a decade of experience in marketing and technology, he previously worked as a Director of Demand Generation for a public cybersecurity company, as well as consulting for multiple YC startups.
Knowatoa’s mission is to help businesses win the AI search game by ensuring they remain discoverable, relevant, and competitive in a rapidly evolving digital landscape.
Highlights from Craig and Mike’s conversation:
How to get your business in front of customers in the AI-driven world
New strategies for success: creating brand-specific content that attracts customers
What "Face vs Space" content really means
Where AI is training and how it impacts businesses
The role of txt: Is it still important, and what’s the best alternative?
Why you should ask ChatGPT questions about your business
Personalized AI search results: Are they working for or against you?
Why your content should be on YouTube, LinkedIn, and Reddit
The growing role of LLMs in social etiquette and advice
How search, companionship, and advice are blending in the AI space
What does all this mean for businesses in the future?
The future of business is pay-to-play
Will AI take 30% of our jobs? The "floor" may rise, but the "ceiling" will stay human
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