This week on Rogue Startups, Craig chats with Mike Buckbee from Knowatoa about how AI is changing the game for brands. With tools like ChatGPT taking over the way we search and discover businesses, Mike breaks down what you need to do to get your brand noticed in the AI world. From content strategies to getting your site in front of the right eyes, this episode’s got the lowdown on how to stay ahead in an AI-driven world.
Michael is a serial entrepreneur and software developer who has founded multiple successful startups in the cybersecurity space. With over a decade of experience in marketing and technology, he previously worked as a Director of Demand Generation for a public cybersecurity company, as well as consulting for multiple YC startups.
Knowatoa’s mission is to help businesses win the AI search game by ensuring they remain discoverable, relevant, and competitive in a rapidly evolving digital landscape.
Highlights from Craig and Mike’s conversation:
- How to get your business in front of customers in the AI-driven world
- New strategies for success: creating brand-specific content that attracts customers
- What "Face vs Space" content really means
- Where AI is training and how it impacts businesses
- The role of txt: Is it still important, and what’s the best alternative?
- Why you should ask ChatGPT questions about your business
- Personalized AI search results: Are they working for or against you?
- Why your content should be on YouTube, LinkedIn, and Reddit
- The growing role of LLMs in social etiquette and advice
- How search, companionship, and advice are blending in the AI space
- What does all this mean for businesses in the future?
- The future of business is pay-to-play
- Will AI take 30% of our jobs? The "floor" may rise, but the "ceiling" will stay human
Resources and Links from This Episode
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