LinkedIn's Social Selling Index - Use It to Your Advantage

Bob Woods and Stan Robinson Jr. delve into LinkedIn's Social Selling Index (SSI) on "Making Sales Social Live." They discuss the importance of SSI, from establishing a professional brand to engaging with insights and building quality relationships. They also touch on using LinkedIn Sales Navigator for better searching and prospecting. This episode emphasizes viewing SSI as a coaching tool rather than a performance metric to enhance your LinkedIn usage and personal brand. Insights include advice on effective LinkedIn engagement and leveraging SSI for improved social selling results.