Guy Kawasaki's Remarkable People How to Lead People First in Uncertain Times with Dara Treseder
28 snips
Dec 10, 2025 
Dara Treseder, Chief Marketing Officer of Autodesk, shares insights on people-first leadership amidst uncertainty. She discusses the importance of clarity and resilience in bold initiatives like Autodesk's LA28 Olympic partnership. Dara emphasizes the need for data-informed decision-making that includes diverse perspectives and highlights her journey navigating imposter syndrome and bias as a Black woman in leadership. Her advice to young women focuses on mentorship and controlling what you can. This conversation is a powerful reminder of the quiet strength in courageous leadership.
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People-First Decision Making
- A people-first leader centers human impact when making decisions, not avoiding hard choices.
- Dara Treseder argues planning for people effects yields better long-term outcomes.
The CMO Role Expanded
- Modern CMOs own growth, storytelling, events, product articulation and customer experience.
- Dara says 2025 CMOs must move fast and manage many responsibilities to drive business growth.
B2B With A Broader Reach
- Autodesk is primarily B2B but serves many individual users and educates students for free.
- Dara frames the company as both product-driven and purpose-driven to broaden relevance.