Trove Acquires Reverse.Supply to Drive Global Resale Expansion & Circular Retail Strategy

In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down Trove’s acquisition of reverse.supply and why it’s a game-changer for global resale (00:02). Anne highlights the upside for brands and customers alike, from lower costs due to tariff avoidance (01:45) to stickier brand engagement through resale ecosystems (02:50). Chris recalls Trove CEO Terry Boyle's past comments on resale’s potential for 3–5% comp sales growth (03:30), and the duo agrees the real value lies in making resale turnkey and low-risk (04:15). Plus, they discuss how peer-to-peer resale reduces logistics friction and offers a major growth lever in challenging times (04:40).

For the full episode, head here: https://youtu.be/YZOCyd_MPhw

#trove #resale #ReverseSupply #circularfashion #retailinnovation #recommerce #peertopeer #retailgrowth #secondhandshopping

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