Masters of Scale goes under the hood of powerful AI in audio, unveiling a full vocal clone for founding host Reid Hoffman. Our CEO Jeff Berman, the Masters of Scale staff, and Reid himself tell the story of creating a synthetic voice we call “Reid-ish.” The company Respeecher is behind the technology, and its CEO Alex Serdiuk walks us through the speech replication process. Through “Reid-ish” we grapple with authenticity, disclosure, labor, and evolving norms around AI in media. Reid ponders what’s possible for greater sharing and learning through this audio technology, as well as what listeners should know about its use.

For more on our team’s principles and practices, go to mastersofscale.com/pledge for our proposed Listener’s Bill of Rights in the Age of AI.

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