Ask The Compound
How to Write with Morgan Housel
Oct 23, 2024
In this engaging conversation, Morgan Housel, a partner at The Collaborative Fund and renowned author of 'The Psychology of Money', shares insights on effective content creation and the importance of storytelling over mere data. He discusses the evolution of writing and emphasizes authenticity and preparation in public speaking. Housel balances optimism in investment perspectives with the realities of economic downturns, illustrating the psychological challenges investors face and the need for persistence in both writing and investing.
34:39
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Quick takeaways
- Creativity thrives in unforced moments, often arising from casual reading and leisure rather than structured efforts to create.
- Effective content production requires understanding the audience's interests while balancing data with engaging storytelling to enhance retention.
Deep dives
The Art of Content Creation
Producing a high volume of content involves recognizing that creativity cannot be forced. Often, the best ideas come unexpectedly during moments of leisure, not when sitting down with the intent to create. Relying on casual reading and unstructured learning allows creative thoughts to emerge organically. The process of writing can lead to developing a unique voice, where the focus is on personal interest rather than trying to appeal to a broad audience.
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