Mike Monaco took his gym from parking lot workouts to a thriving 5,000-square-foot facility that generates over $420 per member per month. How? He switched to a PT-focused model with an emphasis on relationship building and holistic wellness.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks to Mike Monaco, owner of RX FIT in New York State, who shares how he skyrocketed his ARM with the help of a mentor.

Mike’s approach centers on quality, not quantity: He’s focused on high-value clients who receive individualized attention through personal training, recovery services and nutrition coaching.

His gym thrives on word-of-mouth referrals, driven by strong relationships with members and local physical therapists.

Tune in to hear how Mike scaled his PT program to represent 60 percent of his fitness revenue and how he keeps his members coming back—all with zero marketing costs.

Links

The Prescriptive Model

Chris Cooper's "Help First"

Gym Owners United

Book a Call  

00:52 - ARM change since Two-Brain

04:26 - Driving ARM up fast

07:42 - What a package can look like

12:24 - Referrals & high-value clients

18:22 - Good relationships & retention

23:52 - Role of a mentor