Sports Marketing Machine Podcast 93 - Pros/Cons of Actively Selling Tickets to Brokers
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies.
The conversation highlights key considerations for teams when deciding whether to engage with ticket brokers, including inventory management, pricing strategies, and maintaining fan loyalty. Neisser emphasizes the importance of understanding both the benefits and drawbacks of working with brokers to make informed decisions.
Takeaways
- Selling tickets to brokers can provide immediate revenue.
- Brokers can help teams manage unsold inventory.
- Ticket prices can become inflated when sold through brokers.
- Fans may feel disconnected from teams when buying through brokers.
- Brokers have sophisticated platforms for selling tickets.
- Teams miss out on valuable buyer data when selling to brokers.
- Setting limits on ticket purchases can help maintain control.
- Collaborating with brokers can lead to better pricing strategies.
- Dynamic pricing systems can help teams compete with brokers.
- Understanding the pros and cons is crucial for teams.
Chapters
00:00 - Introduction to Ticket Brokering
01:07 - The Evolution of Ticket Brokers
02:33 - Pros of Selling to Ticket Brokers
04:01 - Cons of Selling to Ticket Brokers
07:24 - Key Considerations for Teams
10:34 - Strategies for Managing Broker Relationships
Logitix can help team post their existing inventory on places like StubHub, etc.
Reach out to Travis Apple - tapple@logitix.com if you are interested. Make sure you share that you heard it on the Sports Marketing Machine podcast
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