The GaryVee Audio Experience

Why Empathy Is The Key To Valuable Content | Yahoo Influencers Podcast

May 13, 2019
In this engaging discussion, Gary Vaynerchuk, an entrepreneur and content creator known for his work with VaynerMedia, shares his insights on content creation and branding in the digital age. He emphasizes the necessity of empathy in producing valuable content and explores how the internet has transformed personal and business branding. Gary also dives into the complexities of entrepreneurship, highlighting the importance of independence and innovation. Finally, he addresses the rise of voice technology and its potential impact on consumer interactions.
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INSIGHT

Empathy in Content

  • Empathy is the key to successful content creation.
  • Focus on providing value to your audience, not self-promotion.
ANECDOTE

Internet Discovery

  • Gary Vaynerchuk discovered the internet in his freshman year of college in October 1994.
  • This led him to launch winelibrary.com, one of the first e-commerce wine businesses.
ADVICE

Building Online Brands

  • Build an online brand by creating content where people pay attention.
  • Focus on topics you know and understand.
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