Driving forces for maternal and infant industry upgrade
Nov 23, 2023
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Parenting industry expert, maternal and infant industry analyst, and high-end baby formula specialist explore the driving forces behind the maternal and infant industry upgrade, including technological advancements, emerging products, social media impact, and supply side reform in China.
The maternal and infant care market in China is experiencing rapid growth, driven by young parents who are willing to invest heavily in their children.
The UK maternal and infant market has seen changes in demand, with an increased focus on organic and sustainable baby food and the adoption of technological advancements like baby monitors and AR applications for breastfeeding and visualizing baby's development.
Deep dives
The Growth of the Maternal and Infant Market in China
The maternal and infant care market in China has been growing rapidly in recent years, with a growth rate of nearly 17% in 2020 and maintaining the same growth rate in 2021. The market is projected to reach over 50 billion yuan in 2025. Young parents are the major customers in this market and are willing to invest heavily in their children, driving the demand for maternal and infant products.
The Changing Trends in the UK Maternal and Infant Market
The UK maternal and infant market has also seen significant changes. There is an increased demand for organic and sustainable baby food, with sales increasing 10% year on year. Technological advancements have also impacted the market, with products like baby monitors and AR applications for breastfeeding and visualizing baby's development gaining popularity. E-commerce has transformed the way consumers shop for maternal and infant products in the UK.
The Evolving Priorities of New Age Parents
New age parents have diverse and evolving needs, reflected in emerging categories of infant care products. These categories include specialized skincare products for babies, such as diaper creams, and innovative products like automatic formula milk makers. Parents are becoming more sophisticated consumers, investing in a wide range of products to ensure optimal child development and care. Social media and user-generated reviews play a significant role in product discovery and recommendations, influencing consumer behavior.
In a world where raising a child has transformed from a shared responsibility to a meticulous, sometimes high-tech endeavor, the maternal and infant industry stands as a testament to this paradigm shift. From the quest for the perfect diaper to the intricacies of high-end baby formula, join us as we decode the driving forces behind this parenting revolution. On the show: Niu Honglin, Li Yi & Josh Cotterill
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