5min chapter

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Driving forces for maternal and infant industry upgrade

Round Table China

CHAPTER

Driving forces for the upgrade of the maternal and infant industry

This chapter explores how social media and e-commerce have influenced purchasing behavior in the maternal and infant industry, as well as the impact of user-generated reviews and comments. It also discusses the increasing demand for diversified options in baby care and skincare products driven by parents' needs and disposable incomes.

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