What in the World cover image

What in the World

Modest fashion is on the rise

Apr 29, 2024
14:08

Modest fashion has been steadily gaining more global recognition over the past decade, with longer hemlines spotted on the runway. It’s now estimated to be worth around $300 billion.

But modest fashion isn’t just religious coverings, loose dresses, or even your grandmother’s cardigan. At Modest Fashion Week in Istanbul there was everything from faux fur, to gold silk and platform heels. Megan Lawton, a BBC reporter in Toronto, has been looking into how modest fashion has shifted outside the leading markets in Iran, Turkey and Saudi Arabia to the US and Australia. She’s spoken to the founders of Reflective - an online marketplace for modest clothes.

We also hear from Nawal Sari, a Muslim model and content creator in Australia, about how the modest-friendly options have shifted over the years - and how authentic some marketing of the clothing is.

Instagram: @bbcwhatintheworld WhatsApp: +44 0330 12 33 22 6 Email: whatintheworld@bbc.co.uk Presenter: Hannah Gelbart Producers: Emily Horler, Mora Morrison and Benita Barden Editor: Verity Wilde

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