The Consultant’s Axiom

In this engaging discussion, Jeff Roe, the founder of Axiom Strategies and a prominent Republican consultant, shares insights from his journey in political consulting. He humorously contrasts the dirtiness of politics with his farming roots. Jeff delves into the evolution of political conventions, emphasizing their diminishing influence. He highlights the critical need for candidates to embrace authenticity and personal agency in crafting compelling narratives. The impact of AI on campaigning and voter communication also emerges as a key topic.