two & a half gamers Screw Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real hybrid casual KPIs
Today, we sit down with Supersonic’s Samantha Benjamin and Guy Agiv to discuss the hit game Screw Master 3D. From adapting trends out of China to hybrid monetization tricks and creative secrets, this episode is packed with actionable insights for anyone in mobile gaming.
What you’ll learn:
How Screwmaster 3D’s physics-puzzle and meta layers drive insane engagement
The models and tactics behind maximizing eCPMs and LTV in ad-heavy games
The secret to rapid adaptation, culturalization, and scaling trends globally
A-B testing, skip-its, and boosters—hybrid casual best practices for monetization without killing UX
Creative production at Supersonic: data-driven, AI-boosted, always iterating
The new era of hybrid casual is ruthless: if you want to compete, you need to move fast, master ad monetization, and out-iterate everyone on creative and product. Screwmaster 3D is proof that the real money is in the details.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/OmGzUDUiPsQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Screw Master 3D
02:37 Game Mechanics and Design Insights
05:39 Adapting for Global Markets
08:38 User Engagement and Retention Strategies
11:50 Monetization Strategies and Challenges
14:33 Future Developments and Game Evolution
26:56 Balancing Game Difficulty and User Engagement
27:50 Analyzing User Metrics and Revenue Streams
29:09 Retention Rates and User Engagement Strategies
31:09 Ad Monetization Strategies and User Experience
35:34 Optimizing Ad Experience and User Segmentation
40:14 ECPM Management and Ad Impression Strategies
45:26 Implementing Skip It Feature in Game Design
49:19 User Acquisition Strategies and Channel Mix
52:44 Channel Mix and Budget Allocation
55:43 The Power of Playable Ads
01:00:21 Creative Testing and Iteration Strategies
01:01:53 Balancing Playable Lengths for User Engagement
01:05:00 Testing New Channels and Creative Strategies
01:12:19 Exploring New Channels for Growth
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me