On this episode, Mada Seghete, Co-Founder, Managing Director and VP Marketing at Branch shares their culture playbook from zero to a $4 billion company.

From high-growth companies, to a changing environment due to a global pandemic, to a recession — companies have to adapt more than ever.

Mada discusses what culture is, how you define it at an early stage, and how you measure it and maintain it through both high-growth and fast-paced environments.

Specifically, Mada covers:

- Defining culture and what it actually means.

- Why you have to define culture early and keep iterating.

- Examples of values that Branch changed over time.

- Why culture should be a part of hiring criteria.

- Putting your values on display in a hybrid work setting.

- How you should celebrate your employees.

Learn more at https://tractionconf.io

Learn more about Branch at https://www.branch.io/

#culture #startup #people #innovation

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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