The LinkedIn™ Branding Show

This ONE Free LinkedIn Tool Can Help You Find New Clients, Connections, Industry Events (And More)

5 snips
May 15, 2025
Discover how to tap into LinkedIn's powerful search bar to find new opportunities, connections, and events! Learn practical tips for B2B marketing that focus on local engagement rather than a global strategy. Unlock the secrets to networking by connecting with potential clients and industry peers effectively. The discussion also covers how to maximize your activities on a free account while considering the perks of upgrading to premium. Transform your LinkedIn presence and expand your professional network like never before!
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INSIGHT

LinkedIn Search Bar Power

  • The LinkedIn search bar is an underrated tool that unlocks access to dream clients, events, jobs, and new connections.
  • It offers multiple filters like hashtags, keywords, courses, and is more powerful than people realize.
ADVICE

Strategic Weekly Connection Search

  • Use LinkedIn's search bar weekly to strategically find and connect with your target audience, limiting connections to about 100 per week.
  • This focused approach helps you create a targeted community that engages with your content and leads to growth opportunities.
ANECDOTE

Local vs Global LinkedIn Presence

  • Michelle J. Raymond shares that she is better known internationally than locally and is now intentionally connecting with local marketers in Sydney.
  • She emphasizes the importance of local connections for face-to-face networking and referral opportunities.
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