"I’m someone who cares very much about being well liked. It’s taken me a long time to get to the point where I can say that and own that because it feels lame to care as much as I do," says our guest Alicia Menendez, an award-winning journalist.

Does that sound familiar? Can you relate to that? Menendez speaks about this personally on the show and now in a new book called The Likeability Trap. Her book observes this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves.

Alicia is an MSNBC anchor and host of the Latina to Latina podcast. Dubbed Ms. Millennial by the Washington post, journalisms, new gladiator by Elle and a content queen by Marie Claire. Her interviews and reporting have appeared on ABC news, Bustle, PBS and Vice news.

A native of Union City, New Jersey, Alicia is a graduate of Harvard College. She lives in New Jersey with her husband and two daughters.

For more about Alicia, visit: http://aliciamenendez.com/

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961: MSNBC's Alicia Menendez, Author of The Likeability Trap