Elevate Classics: Kara Goldin on Building Hint Water Into A Global Brand
Jul 11, 2024
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Kara Goldin, Founder and CEO of Hint Inc., shares her entrepreneurial journey from childhood to building a global brand. She discusses meeting Steve Jobs, overcoming diet soda addiction, taking risks in entrepreneurship, and the importance of staying true to your vision. A podcast full of wisdom and inspiration for aspiring entrepreneurs.
Embrace curiosity over fear and unconventional paths in entrepreneurship for success.
Leverage direct-to-consumer sales as a growth strategy to reach wider audience.
Navigate setbacks with a focus on learning and perseverance to achieve entrepreneurial goals.
Deep dives
Kara Golden's Entrepreneurial Journey
Kara Golden, the founder of Hint Inc., recounts her entrepreneurial journey from her Arizona upbringing to her father's work at Armor Food Company, sharing how her health issues led to creating unsweetened flavored water. Overcoming doubt and industry challenges, she navigated unexpected opportunities like getting her product into Google and navigating setbacks like being dropped by Starbucks, highlighting the importance of curiosity and perseverance in entrepreneurship.
Introduction of Hint Water in Retail
Golden details the challenges of introducing Hint Water in stores, facing doubts from industry experts and being obstructed by big soda companies. Despite setbacks like losing a major retail partnership, she embraces direct-to-consumer sales as a pivotal growth strategy, leveraging platforms like Amazon to reach a health-conscious audience and expand beyond traditional retail distribution channels.
The Role of Fear and Risk-Taking in Entrepreneurship
Inspired by her father's advice on facing risk, Golden reflects on her journey, emphasizing curiosity over fear and embracing uncertainty. Rejecting conventional wisdom and taking unconventional paths, she demonstrates how navigating doubts and failures with a focus on learning propelled her entrepreneurial success.
The Elevate Podcast with Kara Golden
In an episode of the Elevate Podcast with Robert Glazer, Golden shares her insights on entrepreneurship, discussing the personal nature of the journey, overcoming industry norms, and leveraging unconventional strategies like direct-to-consumer sales. The conversation delves into the pivotal moments, challenges, and mindset shifts that shaped her path to entrepreneurial success.
Exploring Health and Entrepreneurship
Golden's entrepreneurial narrative intertwines with her commitment to health and wellness, showcasing how personal health struggles led to the creation of Hint Water. From navigating partnerships and distribution challenges to embracing innovative approaches like direct sales and tech company collaborations, her story exemplifies the intersection of health, entrepreneurship, and perseverance.
Kara Goldin is the founder and CEO of Hint Inc., known for its award winning Hint flavored water. She has been named EY Entrepreneur of the Year in Northern California, one of Fast Company’s Most Creative People in Business and one of Fortune’s Most Powerful Women Entrepreneurs. She’s also the host of The Kara Goldin Show and the author of Undaunted.
On this classic episode of the Elevate Podcast, Kara shared her remarkable entrepreneurial story with host Robert Glazer.
