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Johnny Harris: Master Storytelling on YouTube | How I Write
Mar 12, 2025
Join Johnny Harris, a renowned YouTube storyteller famous for his engaging viral content, as he dives deep into the art of visual storytelling. He shares his creative process, from scriptwriting to editing, revealing how he captivates audiences with unexpected narratives. Discover his methods for researching complex topics and the importance of balancing personal passion with viewer engagement. Johnny highlights the role of technology in refining storytelling and emphasizes crafting human-centered stories that resonate deeply with viewers.
01:26:39
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Quick takeaways
- Johnny Harris emphasizes a comprehensive video creation process, involving brainstorming, research, scripting, and collaboration over several months to ensure quality storytelling.
- He discusses the importance of constraints in the creative process, which can sharpen skills and enhance productivity despite potential frustrations from tight deadlines.
Deep dives
The Video Creation Process
Creating a video encompasses a comprehensive process that can take up to four months. It begins with brainstorming story pitches, followed by a green-lighting phase where ideas are approved. Once an idea is selected, a researcher delves deep into the topic for several weeks, compiling visual assets and developing a detailed research document. The creator then outlines the structure of the story, engages in intensive scripting, and collaborates with the post-production team to ensure the final video aligns with the initial vision.
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