The GaryVee Audio Experience The State of Commerce | Coffee & Commerce Episode 7
May 28, 2020
Zubin Mowlavi, President of VaynerCommerce, brings his e-commerce expertise to the conversation. He discusses the evolution of social commerce and its integration with platforms like Shopify. The chat dives into practical challenges entrepreneurs face and the importance of effective merchandising. Mowlavi emphasizes community engagement and the need for businesses to adapt while keeping costs manageable. Insightful strategies are shared for driving online sales and turning browsers into loyal customers.
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Follow on Twitter
- Follow Gary Vaynerchuk and Zubin Mowlavi on Twitter for e-commerce insights.
- Twitter is the best platform for learning and engaging with the e-commerce community.
Facebook/Instagram Shops
- Facebook and Instagram Shops remove friction for online selling, integrating with existing e-commerce platforms.
- This empowers small businesses and democratizes commerce by streamlining the selling process.
Building Community
- Platforms like Facebook and Instagram aim to become the front of the funnel for e-commerce, leveraging their large audience.
- This allows businesses to gather customer data and build their own community, unlike selling on Amazon.