The Plate Liquor SOP: Dealing with Non-Commitment

The podcast episode discusses the concept of plate liquors, which are individuals who sign up for a free trial or offer but have no intention of continuing as paying customers. The host shares an email/text message from a plate liquor who states that they won't be able to afford the subscription after the trial period. The host emphasizes the importance of taking plate liquors seriously, and shares their own plate liquor standard operating procedure (SOP). This SOP involves refunding the plate liquor's money, canceling their membership, and letting them keep any free gifts or bonuses. The host believes that if a plate liquor can cancel or fire them, they reserve the right to do the same in return.