Grammar Girl Quick and Dirty Tips for Better Writing

How 'algospeak' is changing language, with Adam Aleksic

Jul 17, 2025
In this engaging discussion, Adam Aleksic, also known as Etymology Nerd and author of 'Algo Speak,' dives into the world of 'algospeak' and its impact on modern communication. He explores how social media algorithms encourage linguistic creativity, leading to euphemisms like 'unalive.' The conversation touches on the evolution of slang driven by digital interactions, identity formation through niche trends, and how content creators adapt their language to connect with audiences effectively. It's a fascinating look at the intersection of language and technology.
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INSIGHT

Algospeak Evades Censorship

  • Algospeak started as a way to evade social media censorship by using substitute words like "unalive" for "kill."
  • This creative linguistic adaptation illustrates how algorithms shape how we communicate online.
INSIGHT

Words as Algorithm Metadata

  • Every word in online content acts as metadata for algorithms beyond hashtags.
  • Creators use trending words deliberately to reach audiences and amplify viral spread.
ADVICE

Hook Viewers Immediately

  • Avoid dead air in the first second of your video; it causes 50% of viewers to scroll away.
  • Start videos immediately with visual or verbal hooks to maximize retention.
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