Chief Audience Officer 220 | Why I'm Changing The Name of My Podcast
May 20, 2025
The host shares exciting insights about rebranding and audience engagement. Structural churn is examined, revealing how life changes can shift listener interests. Evolving marketing strategies are discussed, stressing the importance of sustainable engagement over fleeting attention. The impact of AI on content creation is highlighted, alongside the value of listener feedback. Ultimately, the host’s journey leads to a decision focused on audience development for business owners. Is it time for you to rethink your brand?
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Podcast Audience Structural Churn
- Kevin discovered his podcast audience has "structural churn" because many podcasters quit quickly.
- This churn limits long-term audience growth for shows targeting podcasters.
Marketing Tactics Have A Cycle
- Marketing tactics have about a five-year life cycle from effective to saturated.
- Building a brand around outcomes instead of tactics ensures longevity despite changing tactics.
AI Commoditizes Knowledge
- AI has commoditized knowledge making informational content less engaging.
- Unique value comes from sharing personal experiences and relationships, which AI can't replicate.