The Fold cover image

The Fold

How big data and AI are transforming out-of-home – and advertising

Mar 10, 2024
45:55

David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond.

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