Cycling’s Shift from Performance to Aesthetic (Thanks Pas Normal)

Cycling used to be about skill — race craft, resilience, knowing when to attack. Now? It's about looking good. Style has overtaken substance, and nowhere is that clearer than with Pas Normal Studios. In this episode, we dive into how the Copenhagen-based brand transformed high-end kit into a status symbol. It’s not just clothing — it’s a cultural signal. €300 bibs, curated café stops, matching socks and frame paint… Pas Normal didn’t just sell apparel, they redefined what it means to “look like a cyclist.” But at what cost? We explore whether this shift elevated the sport — or hollowed it out. If you’ve ever felt underdressed at a group ride, this one’s going to hit home.

Surfshark -

Online security starts with a VPN and I trust Surfshark.

Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://surfshark.com/roadman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code roadman at checkout to get 4 extra months of Surfshark VPN.

NOMIO is clinically proven to:

Lower lactate levels, Reduce oxidative stress, Improve training adaptations And deliver a noticeable boost from the very first dose.

Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.drinknomio.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and check out this game changing supplement. 

4iiii

Ready to elevate your cycling game? Trust the 4iiii PRECISION 3+ Powermeter—precision, performance, and peace of mind, all in one.Learn more by visiting http://www.4iiii.com

BIKMO

Whether it’s theft, damage, crashes, racing or travel, Bikmo’s got your back. Their in-house claims team makes the process fast and painless, and here’s the kicker — with 50% off multi-bike cover, you can protect all your bikes, and even your family’s or mates’ bikes, under one simple policy.

Make sure you’re covered - check the details in your policy docs. T&Cs apply.

Head over to https://bikmo.com/uk/ and use the code ROADMAN to get covered & save money.

REAP

Custom Carbon Composition Bikes made in the UK. REAP's gravel bike is set to redefine gravel riding with 50mm+ tyre clearance https://reapbikes.com/