"Develop a Sales Process that Thrives in a Down Economy" by Tim Rethlake (FTM Rapid Reaction)

Salespeople will almost always take the path of least resistance unless a process prevents them from doing so. This sort of operation was sufficient in recent times, but now more than ever, you need salespeople who have processes to pursue opportunities so that you maximize sales in the likely oncoming down economy. Listen to this episode to learn how to develop your team’s processes to be prepared for the worst.

While we prepare Season 10 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to “Develop a Sales Process that Thrives in a Down Economy” by Tim Rethlake (Director of Sales Effectiveness at Hearth & Home Technologies).

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