OhHello Ep. 114 Heather Macaulay on Building MadConnect, Leadership, and Solving Ad Tech Complexity

Heather Macaulay, President of MadConnect, joins Jeremy Bloom to talk about simplifying complexity in ad tech, making career decisions across different life seasons, and why the best leaders focus on problem solving, listening, and connecting people behind the scenes.

Takeaways

• Heather Macaulay is the president of MadConnect.
• MadConnect automates connectivity in the advertising ecosystem.
• Presenting a clear message is crucial for success.
• Entrepreneurship requires taking risks and trusting oneself.
• Sales should focus on problem-solving rather than transactions.
• Mentorship plays a vital role in career development.
• Balancing career and family requires conscious decisions.
• Building a personal brand involves genuine connections.
• Listening is key to effective mentorship.
• Your network is essential for success in any industry.

Chapters

00:00 Introduction to Heather Macaulay

02:41 Understanding MadConnect and Its Role

05:52 The Journey to Entrepreneurship

08:33 Sales Strategies and Problem Solving

11:38 Mentorship and Guidance

14:37 Balancing Career and Family Life

17:20 Building Trust and Personal Brand

20:39 Parting Words and Industry Insights