Lunch Hour Legal Marketing Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees
Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club!
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Straight from the YouTubes: Gyi and Conrad answer a listener question regarding metrics dashboards. Plot twist, it’s less about the tools you use to display your data, and more about the integrity of the data you put into it. Get your data, keep it clean, and make it actionable for your law firm. Throwing money at a pretty dashboard may make you feel more on top of things, but getting down and dirty with the raw numbers will put you more in touch with your business.
Next, you’ve heard this a million times: your clients want alternative billing methods. And yet, according to the Clio Legal Trends Report, only 37% of law firms offer flat fee pricing. We know change is hard, but seriously, why aren’t you listening to what clients say about fees and billing?
And then, back to the business bookshelf for David C. Baker’s “The Business of Expertise.” Selling expertise is exactly what attorneys do, even if you aren’t allowed to say you're an expert. “Five Stars” - Gyi Tsakalakis.
The News:
- Google is changing Similar Audiences, the algorithm for finding ad targets.
- Plus, some Google spam updates. Be in the know.
- And a mystery CRM product coming in January, we know nothing … nothing!
- Finally, some talk about SEO, rankings, and reviews. This never gets old.