What in the World cover image

What in the World

How matcha tea took over the world

Oct 2, 2024
13:29

You’ve probably seen people drinking matcha everywhere lately. It really seems to be a case of matcha this, matcha that. But does all the hype match what’s actually in your mug? Is it that healthy? And does this boom impact Japan at all?

BBC reporter Megan Lawton tells us why she started looking into this matcha trend and we hear some of her interview with Max Ando, a Japanese model who set up his own matcha brand. We also hear from Emma Beckett, a food and nutrition scientist, looks into how healthy the tea really is.

Instagram: @bbcwhatintheworld WhatsApp: +44 0330 12 33 22 6 Email: whatintheworld@bbc.co.uk Presenter: William Lee Adams with Benita Barden Producers: Emily Horler and Zofia Louise Editor: Rosanna La-Falce

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