Bull Garlington shares his expertise and advice about content marketing for lawyers. Bull’s an award-winning content marketing writer, author, and speaker.

Topics discussed include:

Finding the balance between strategy and creativity
Developing engaging, helpful content that responds to your readers’ needs
Weaving keywords into a narrative
Why the quality of your writing matters
When to hire a content writer
“Cursing your way to better writing”
Key writer’s hack: READ ALOUD

To learn more about Bull, and read samples of his work, visit:

For free excerpts from Bull’s upcoming travel memoir, Fat in Paris, visit: https://books.bookfunnel.com/collection

This episode contains 50 minutes of Professionalism Content

XL31 Law Society

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Writing Content Marketing Articles with Bull Garlington