

1 Thing That Every Brand Should Be Doing in 2024
9 snips Feb 14, 2024
Dive into the world of Super Bowl advertising insights, where top marketing leaders reflect on memorable ads and the power of storytelling. Learn how experiential marketing can elevate brand visibility through effective sampling campaigns. Hear about innovative strategies that connect brands to diverse audiences while embracing themes of empathy and nostalgia. Discover how approaching advertising with authenticity and creativity can foster deeper consumer engagement, especially during cultural moments like the Super Bowl.
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Experiential Marketing
- Leverage experiential marketing, like sampling, alongside Super Bowl ads.
- Film the experience and use it in social media content during and after the game.
Super Bowl in Vegas
- The Super Bowl had positive energy and strong logistics in Las Vegas.
- This suggests Vegas might become a recurring Super Bowl host.
Cheetos Chapel Wedding
- Brett O'Brien from Frito-Lay officiated a wedding at a Cheetos chapel activation.
- This highlights the unexpected and positive experiences that can emerge from these events.