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The SUV market has achieved a historic milestone, capturing 58% of vehicle sales, while smaller car sales plummet to just 19%. Despite this success, the significant rise in SUV prices, which have increased by 44% over the past two decades, poses a challenge for manufacturers as they strive to keep prices accessible for families. As noted by industry experts, producing desirable larger vehicles at affordable rates is increasingly difficult. This situation underscores the tension between consumer demand for SUVs and the need for manufacturers to maintain affordability in a tightly stretched market.