The staying power of SEO, experimenting with different SEO tactics, and how to create content that resonates with your audience.

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Welcome to episode 492 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stephan Spencer. 

The Art of SEO with Stephan Spencer

In this episode, Stephan Spencer, author of The Art of SEO, breaks down why SEO is still as important as ever, even with AI changing the search landscape. While AI may shift how we search, SEO remains the backbone of the internet. Stephan encourages listeners to stay focused on their SEO goals, keep investing in strategies that work, and adapt to the evolving world of search.

You’ll also hear Stephan talk about the power of experimentation. Don’t be afraid to tweak things like title tags and test different tactics—whether it’s a boost or a drop, tracking results is key and tools like Google Search Console, SEMRush, and Ahrefs can help you monitor performance and refine your strategy. Lastly, you’ll learn about the importance of creating content that resonates with your audience—Google rewards authentic, helpful content, so the more personal and valuable your content is, the better it’ll perform in search.

Three episode takeaways:

• SEO Still Reigns Supreme: Despite the rise of AI, SEO isn’t going anywhere. AI may change how we search, but SEO has been the backbone of the internet for decades. Keep investing in it, stay focused on your goals, and create your own reality in the world of search.
• Experiment and Track Results: Don’t be afraid to experiment with SEO tactics (like changing title tags). You may see a boost—or a drop—but you can always course-correct. Stephan also talks about how you can use tools like Google Search Console, Analytics, Ahrefs, or SEMRush to track your results and optimize your strategy.
• Create Content That Connects: Focus on crafting comprehensive content that meets your audience’s needs and expectations. Personal stories and experiences matter, too! Google’s E-E-A-T metric rewards real, human experiences, so the more authentic and valuable your content, the better it’ll perform.

Resources:

• Stephan’s website
• Stephan’s podcast: Marketing Speak
• Episode 465 of the Marketing Speak podcast: Monetize Your Content with Bjork Ostrom
• Get Yourself Optimized (Stephan’s new site!)
• The Art of SEO: Mastering Search Engine Optimization by Stephan Spencer
• The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Stephen Pressfield
• Claude
• Ahrefs
• SEM Rush
• Moz
• SEO Testing
• SearchPilot
• HeyGen
• Purple Cow: Transform Your Business by Being Remarkable
• All Day I Dream About Food
• The Coffee Chronicler: Ultimate Guide to Aeropress
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast and Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.