Are health tech founders building what the market actually needs? At StartUp Health, we see firsthand their biggest challenge: achieving product-market fit. But it’s more than just market alignment. Investor Robert Garber of 7wireVentures calls it “contract-market fit”—proof that people will pay.

This week, we talk with Robin Roberts, CEO & Founder of DatosX, a company in the StartUp Health community that is helping digital health startups achieve just that.

• The Problem: Many early-stage health companies struggle with product-market fit. They may be building amazing technology, but the market isn’t ready.
• The Solution: DatosX is a two-sided marketplace connecting health tech buyers (like hospitals) with startups. This enables:
  • Pre-validation of purchases by hospitals.
  • Creation of buyable products by startups.
• The Insight: This unique position gives Roberts a front-row seat to what hospitals really want (hint: it involves physician efficiency) and where startups often miss the mark.
• The Opportunity: We explore these critical trends and discover the opportunities for savvy startups in 2025.

Listen in as Roberts shares his insights on achieving product-market fit and contract-market fit in the digital health space.

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