Aspire to Inspire Podcast AI, Change, and Trust: Stacey Jones on the Future of Corporate Communication
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Mar 20, 2025 Stacey Jones, Chief Communicator at Honeywell, shares her expertise in leading communications for a global tech giant. She discusses how aligning 100,000 employees with a 'North Star' strategy enhances clarity and engagement. Stacey reveals the transformative impact of AI on communication while underscoring the importance of human judgment and strong storytelling. She also warns against common communication pitfalls during change and advocates for quality metrics over quantity in measuring effectiveness. This insightful dialogue is packed with actionable strategies for corporate leaders.
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Episode notes
North Star Strategy
- Define a "North Star" to guide your business strategy.
- This simplifies complex ideas and aligns global teams around common goals.
Simplifying Complexity
- Simplifying complex business strategies into core themes makes them accessible.
- Relatable examples and employee identities (like "future shapers") further enhance understanding.
Steps to Define a North Star
- Understand your business strategy deeply and how it evolves.
- Use simple stories and data to bring the strategy to life for better communication.