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AI, Change, and Trust: Stacey Jones on the Future of Corporate Communication

Aspire to Inspire Podcast

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The Power of Storytelling in Corporate Communication

This chapter emphasizes the vital role of storytelling in aligning corporate narratives with business strategy, urging organizations to understand their unique stories. The speakers discuss the need for quality metrics in measuring communication effectiveness and the importance of addressing critical issues often ignored. They also highlight the benefits of collaboration and transparency within communication teams to foster engagement and drive positive results.

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