The Big Jim Show

Jamie Peacock - Man of Steel

Sep 17, 2025
Jamie Peacock, the esteemed 'Man of Steel' and former rugby league international, shares his insights on the sport's evolution and the importance of player welfare. He discusses the gritty upbringing of Northern players and the challenges facing rugby league today, including funding and visibility. Jamie reflects on his post-career journey, the need for vulnerability in masculinity, and the role of exercise in mental health. He also touches on significant figures like Andy Farrell and the power of player stories in reviving rugby league's cultural relevance.
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INSIGHT

Financial Decline Weakens The Game

  • Jamie Peacock argues rugby league has declined due to shrinking investment and talent drain to richer leagues.
  • He says lack of broadcasters and community investment removed superstars and lowered casual appeal.
ADVICE

Show Your Best Games Only

  • Do not broadcast every low-attendance match; show only the best fixtures to attract viewers.
  • Focus TV on marquee games to maintain perceived importance and draw casual fans.
INSIGHT

Brutal Yet Principled Appeal

  • Rugby League balances brutality with a moral code that makes it attractive and fair.
  • That unique mix creates a spectacle without the lawlessness of other violent sports.
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